Category: Insights
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Cornell College Case Study
The Intersection of DEI, Data & Student Enrollment
All data are not created equal. To be actionable, and to have a chance of influencing behavior, information needs to be legible to the intended audience.
Many higher institutions have all the right diversity, equity and inclusion (DEI) data points at their fingertips, but what they lack is the clarity behind what the data means and the decisions they need to make based on the data. Student information sitting passively in a myriad of databases is a far cry from actionable DEI insights.
Equity can’t be explained away by rhetoric—it’s about the numbers. Whether or not you believe equity is framed and defined by ownership or diversity, it is definitely quantifiable. Therefore, it’s essential to present diversity data in an easy-to-understand, customizable scorecard or dashboard that is relevant to its intended users. The data presentation should allow for easy comparisons between units and across time periods.
Enter Datatelligent. We understand that finding and enrolling the right students is more challenging than ever, which makes each stage of the enrollment journey even more critical.
DEI DATA SESSIONS
Datatelligent is participating in several upcoming sessions about the intersection of DEI and data, including:
- DEI Webinar – 10.28.21 at 1:00 PM
- I-AIR Conference – 11.1.21 at 3:00 PM
- AIRUM Conference – 11.5.21 at 8:00 AM
The sessions will review strategies for evaluating the effectiveness of your DEI data across student recruitment and enrollment initiatives. They will also feature a demo of Datatelligent’s DEI Student Outreach Solution Engine that gives higher education leaders a 360⁰ view of the student data, including:
- Insights into DEI-related recruitment opportunities for high school students
- Interactive map of counties highlighted by special population indicators and current college attendees
- Key demographic data (poverty levels, single female households, disability, unemployment rates, etc.)
- High schools per county displayed with student body demographic details
In order to advance DEI, you must drive progress through your data. Insight into your student data—from its racial and cultural makeup to geographical recruitment reach—is key to understanding your students’ experiences and the change that needs to happen.
Contact Datatelligent today to start fully tapping your DEI data.
Working in the nonprofit space can be highly satisfying — you may be focused on addressing a pressing social need, making a positive change in your community, or supporting a mission about which you feel passionate. But the nonprofit world also may mean working with a limited budget, a small staff, and more challenging infrastructure. Throw board and donor outreach in the mix, and the complications can intensify quickly.
What if there was a data-driven, customizable and scalable solution that could seamlessly bring together disparate information in order to gauge organizational health? Imagine having data related to your people, programs, finances, development, and marketing accessible anytime all in one system? Well, that time is now with Datatelligent’s Nonprofit Health Dashboard.
At Datatelligent, a leading data analytics firm, we recognize that nonprofit organizations have specific data challenges and infrastructure needs. Whether it is the ability to gauge your program’s effectiveness year-over-year quickly, identify trends in staff retention, answer board member questions on-the-fly with up-to-date information, or forecast fundraising goals, nonprofit leaders are tasked with juggling multiple demands.
As an executive in the nonprofit space for more than 25 years, I have experienced it all — endlessly pulling reports and Frankensteining the information together from numerous sources, fielding questions from board members and scrambling to find the answers, feeling the frustration of reconciling data anomalies — all while working to support and advance our mission.
All of those experiences have helped me create the Nonprofit Health Dashboard with my colleagues at Datatelligent. This solution enables nonprofits to consolidate information flowing in from throughout the organization, allowing staff to have insight into essential parts of their business: People, Programs, Finances, Development, and Marketing. Each section is organized around Key Performance Indicators (KPIs) as dictated by your needs. Our staff at Datatelligent will fine-tune this dashboard to meet the custom needs of your organization. All with the goal of allowing your leadership team and staff access to the timeliest, data-driven information.
Imagine having all of this at-the-ready: Being able to identify and compare organizational trends, pulling information on-the-fly to address immediate questions from your board or donors, comparing and contrasting program performance to accurately forecast for the future. All of this is possible with our Nonprofit Health Dashboard.
And our team is here to help create your custom dashboard, store the data in the cloud (freeing up your staff’s time and effort), and report the information in a highly visual display, making the data easy to access and act upon.
If you’d like to learn more about how Datatelligent can create a Nonprofit Health Dashboard for your organization or how we have supported other clients, visit datatelligent.ai.
From a technical standpoint, data analytics work can be challenging and time consuming. Whether it’s combining different data sources, blending disparate systems, or filling in missing gaps, it can be a migraine-inducing task.
But what if we have been overlooking a tool that can make our job easier and deliver a more stream-line experience for our engineers? At Datatelligent, we have become adept at utilizing Tableau Prep, a Tableau module that can seamlessly clean and combine data from different sources in a highly visual interface. It eliminates the need to write code to connect to data sources and cleanse data. It’s included in the standard Tableau subscription, so it is a budget-friendly option as well.
We have successfully utilized Tableau Prep with numerous Datatelligent clients from the higher education, retail, and the business-to-business sectors. Our knowledge and experience has helped us access our customer’s data in a direct, visual way to ensure a deeper understanding and gives us the ability to act quickly and with confidence. We can deliver our projects quicker and without the usual data management headaches – all with no need to write code, saving countless man hours and improving performance.
Not only is our use of Tableau Prep a huge time and budget saver, but also it allows us to see immediate results. We see the results instantly with each action. This gives us the flexibility to immediately fix errors or try new processes without the need to write new code.
If you’d like to see how Datatelligent supports clients with its Data Analytics as a Service (DAaaS) approach and specifically how we have successfully leveraged Tableau Prep to help clients big and small, visit www.datatelligent.ai.
The community college landscape is shifting. Colleges today have access to more data than ever before. While they may recognize the tremendous potential for data, they often struggle to turn it into actionable insights that improve business results.
Is your institution ready to be data-driven?
Join Tableau and Datatelligent and executives from community colleges for an executive forum where attendees will:
- Discover the data analytics maturity trends in community colleges
- Learn what it means to be a data-driven institution
- Learn how other colleges are using data to transform their organizations
- Discover how to accelerate your data analytics journey
An executive from Cowley College will share how they are using data to make decisions for enrollment and student retention.
About the forum:
Date: July 29, 2021 Time: 12:00pm Eastern; 9:00am Pacific (60 minutes) Featured Speakers: Deborah A. Phelps, Executive Director of Institutional Effectiveness, Cowley College Cowley College’s Data Maturity Journey
We have all been there—immersed in the theoretical while in college but finding it difficult to envision how to transfer those skills to an actual on-the-job setting. You may also feel nervous about whether you will enjoy or be overwhelmed once you do land a new job. This is where internships can help. Students can get a taste for their chosen profession and gain a better understanding for the day-to-day activities of a particular industry. They can also make valuable contributions to the employer and the industry at large.
For us at Datatelligent, our internship program has been tremendously successful. Not only have we had the opportunity to work with highly motivated and talented students, but we have been able to introduce them to the field of data analytics and cultivate tomorrow’s professionals.
Our interns have been critical to our success. Since the start of our company, we have always relied on interns to support both our marketing and sales activities and solution development. We have found that they are quick learners and hard workers who always deliver quality outcomes. The rapid growth of Datatelligent is directly related to the value our interns have provided to us – we would not be where we are without them.
But why hear it just from me. Here is what our current and former interns have to say about their experiences working with Datatelligent in data analytics:
“I am hoping to continue working with Datatelligent throughout my senior year in college. I want to continue this Data Analytics journey and see where it can take me. I have enjoyed every minute of it, and I am looking forward to the future. I would have never imagined being able to turn data alive by creating interactive dashboards to help you better visualize your data. Now I find myself questioning everything I see, ‘Could I build a dashboard for that?’”
Uriel Nunez, Dominican University – Degree program: Computer Science
“I found out about Datatelligent through a professor and had been searching for some time. Next thing you know I am now working at Datatelligent as a Solutions Engineer working with some of the best people you can look for in an internship.”
Mathew Molloy, Dominican University – Degree program: Computer Science
“While working and being a student during a pandemic, I appreciated that I was able to integrate what I was learning into my work and use my internship as an extension of my virtual classroom. My internship was (and continues to be) flexible with my schedule. Data analytics is much more visual and interactive than I previously thought. Our team creates dashboards that have so many colors and ways to explore the data that’s displayed. It makes it much easier to understand and to make decisions based on that data.”
Alyssa Pincuspy, Northern Illinois University – Degree program: Double major in Marketing & Communications and a certificate in Professional Selling
“I plan on helping achieve the goals and tasks of the company. It’s a small team, but I really enjoy working with everyone, and I hope that my work creates an impact. One thing I’ve learned is to hone my communication skills. I’m not shy but learning to communicate constantly with my team and it’s something that I’m improving on.”
Alexis Aquino, Dominican University – Degree program: Computer Science
To learn more about Datatelligent and our work in the data analytics space, or to reach out about future internship opportunities, visit www.datatelligent.ai.
Steve Wightkin, Chief Operating Officer, Datatelligent
