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Blog Higher Education Student 360 Student Retention

The Intersection of DEI, Data & Student Enrollment

The Intersection of DEI, Data & Student Enrollment

All data are not created equal. To be actionable, and to have a chance of influencing behavior, information needs to be legible to the intended audience. 

Many higher institutions have all the right diversity, equity and inclusion (DEI) data points at their fingertips, but what they lack is the clarity behind what the data means and the decisions they need to make based on the data. Student information sitting passively in a myriad of databases is a far cry from actionable DEI insights.

Equity can’t be explained away by rhetoric—it’s about the numbers. Whether or not you believe equity is framed and defined by ownership or diversity, it is definitely quantifiable. Therefore, it’s essential to present diversity data in an easy-to-understand, customizable scorecard or dashboard that is relevant to its intended users. The data presentation should allow for easy comparisons between units and across time periods.

Enter Datatelligent. We understand that finding and enrolling the right students is more challenging than ever, which makes each stage of the enrollment journey even more critical. 

DEI DATA SESSIONS

Datatelligent is participating in several upcoming sessions about the intersection of DEI and data, including:

The sessions will review strategies for evaluating the effectiveness of your DEI data across student recruitment and enrollment initiatives. They will also feature a demo of Datatelligent’s DEI Student Outreach Solution Engine that gives higher education leaders a 360⁰ view of the student data, including:

  • Insights into DEI-related recruitment opportunities for high school students
  • Interactive map of counties highlighted by special population indicators and current college attendees
  • Key demographic data (poverty levels, single female households, disability, unemployment rates, etc.)
  • High schools per county displayed with student body demographic details

In order to advance DEI, you must drive progress through your data. Insight into your student data—from its racial and cultural makeup to geographical recruitment reach—is key to understanding your students’ experiences and the change that needs to happen. 

Contact Datatelligent today to start fully tapping your DEI data.

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Blog Data Analytics as a Service Higher Education Tableau

Save Clients Time and Budget with Tableau Prep

From a technical standpoint, data analytics work can be challenging and time consuming. Whether it’s combining different data sources, blending disparate systems, or filling in missing gaps, it can be a migraine-inducing task.

But what if we have been overlooking a tool that can make our job easier and deliver a more stream-line experience for our engineers? At Datatelligent, we have become adept at utilizing Tableau Prep, a Tableau module that can seamlessly clean and combine data from different sources in a highly visual interface. It eliminates the need to write code to connect to data sources and cleanse data. It’s included in the standard Tableau subscription, so it is a budget-friendly option as well.

We have successfully utilized Tableau Prep with numerous Datatelligent clients from the higher education, retail, and the business-to-business sectors. Our knowledge and experience has helped us access our customer’s data in a direct, visual way to ensure a deeper understanding and gives us the ability to act quickly and with confidence. We can deliver our projects quicker and without the usual data management headaches – all with no need to write code, saving countless man hours and improving performance.

Not only is our use of Tableau Prep a huge time and budget saver, but also it allows us to see immediate results. We see the results instantly with each action. This gives us the flexibility to immediately fix errors or try new processes without the need to write new code.

If you’d like to see how Datatelligent supports clients with its Data Analytics as a Service (DAaaS) approach and specifically how we have successfully leveraged Tableau Prep to help clients big and small, visit www.datatelligent.ai.

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Blog Higher Education Student 360 Student Retention Students at Risk

Can Community Colleges Survive the Pandemic?

There is no shortage of adjectives to describe 2020 and 2021: catastrophic, heart-wrenching, impossible, irritating, devastating. Whether we are applying it to our own personal experiences or to the broader world around us, no one can dispute that the COVID pandemic has created an environment of change and disruption.

This has been felt profoundly throughout our educational system. Schools have had to reinvent how they operate, and nowhere has this been more disruptive than in the community colleges space. While COVID has created headaches and difficulties throughout the higher education landscape, community colleges have experienced the brunt of the COVID-related fallout.

Why?

Colleges and universities had already been experiencing issues related to the cost of higher education and the student loan crisis. Schools have seen costs explode while revenues decline. In addition to the significant investments schools have made to transition to online learning environments — from training, course development, and technology improvements — they have also had to invest in infrastructure improvements to address other COVID-related issues (more space for in-person education, air filtration systems, etc.).

All this is occurring while many current and prospective students are questioning the value of higher education. Many have opted to delay a return to school until after the pandemic. Some question the cost relative to their online learning experiences. Schools have lost additional revenue as many students have not returned to on-campus living, sporting and other events have been canceled, state and federal funding may not be available, and alumni have not contributed as generously as in the past.

This list does not even touch on the additional COVID fallout — anxiety, vaccine availability, variants, etc.

So why has this hit the community college sector harder?

Unlike other economic downturns where community colleges have seen their enrollment numbers climb, the COVID pandemic has produced the opposite result. Community colleges have seen enrollment and retention numbers take a significant hit compared to other higher education institutions, especially for first-year students, where they see a nearly 20% drop.

Students at community colleges have also reported greater barriers to enroll and stay in school:

  • Job uncertainty — Many students rely on income from full- or part-time jobs that either disappeared or were severely hampered during the pandemic.
  • Family demands — This was especially difficult during the stay-at-home order when students found it disruptive to take online classes while also balancing family/childcare responsibilities.
  • Technology hurdles — Many students reported limited or no access to the technology required to complete online learning. Reliable broadband technology, as well as access to a computer or tablet, was a significant barrier to the new normal.
  • Limited emotional connection — Community colleges have historically had a more difficult time creating a sense of camaraderie and engagement compared to other colleges and universities. The transition to online learning has only exacerbated this sense of disconnect.
Will they be able to recover? Yes.

The answer is data. Community colleges are sitting on a patchwork of information that can be harnessed to help them answer key questions and pivot to meet challenges more effectively. Whether it be diving into enrollment metrics to help them improve existing programs or identify new opportunities; working with faculty and students to proactively seek out students that are struggling and develop programs to improve retention; or better forecasting for budget needs, especially when revenue targets and funding sources are shifting — this can all be addressed

by collecting and mining the data within these colleges.

And that is what we at Datatelligent can help with. We have partnered with colleges and universities throughout the country to develop data solutions to help them use their data to navigate these difficult times.

To learn more about our work with community colleges, visit: datatelligent.ai

by Steve Wightkin, Chief Operating Officer, Datatelligent

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Educause Annual Conference 2024
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Educause Annual Conference 2024

Datatelligent is thrilled to announce that our trusted partner, Snowflake, will be exhibiting at the EDUCAUSE Annual Conference from October 21–24, 2024, in San Antonio. This premier event brings together thought leaders and technology experts in higher education, all focused on exploring innovative solutions that drive success across campuses. It’s an excellent opportunity to learn about the latest trends, network with professionals, and discover new technologies that can transform your institution’s operations.

Learn More »